One aspect of professional writing is creating documents that can be used for advertising, such as brochures. However, actually creating a brochure can be less than straightforward. This blog will give you some tips on making your own brochure.
Utilize Imagery
Brochures are a visual medium, which means using images to attract the eye and make people interested in reading. Make sure that the images make sense with what your brochure is advertising. You want the images to support your point, not confuse your customers.
Additionally, make sure that the images are balanced with the text. While images are important, they should not be more prevalent than the words. Try to keep your words to the center of the page with the images around the edges. Also, try not to let your text and images overlap. This will make it much more difficult to read, especially if your brochures end up being printed in black and white.
What are you Advertising?
Brochures are often used to advertise or inform about something. This means that your brochure should make it extensively clear what you are advertising or informing about. Logos and names of organizations should be placed on the cover, as well as a title that clearly states what the brochure is all about.
Not only should it be clear what organization the brochure is for, but contact information should be available. It is generally a good rule of thumb to add two different forms of contact information, such as a phone number and an email. This means that if the reader is unable to use one of these forms, there is another for them to try. Contact information should be placed somewhere visible, so that readers do not have to search for it. Remember, you want to make this as easy as possible for them.
Organization
It is also important to make sure that your brochure is well organized. Try to put each section in a sensible order. Typically, more general information goes toward the beginning of the brochure while more specific information goes toward the end. If the brochure is listing a series of events, these events should be listed in order. If the brochure is long enough, then you may want to add a table of contents. This will help your reader quickly find the information they feel is most relevant to them.
Colors
Brochures are often printed in color, which can be used to add some appeal and memorability. Keep in mind the colors of your organization- if there are specific colors within the logo or that are typically associated with the organization, try to incorporate these in your design. Also, keep in mind how some colors look together. You don’t want to make your brochure garish.
It may also be important to know if your brochure is going to be printed in color. Colors that look good together may be difficult to tell apart when printed in shades of gray. You may need to print a few times before you find what looks right.
Learning how to make a proper brochure can take some time and work, but it is rewarding when you finally manage. Just follow these tips and get some practice and you’ll figure it out in no time.
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